I sent an email to all of our pasts Guests with the subject line - “Cabin deal just for YOU!”. I let them know we value their business and in exchange would love to offer them special rates. I also shared updates we’ve made to the property and ask for their recommendations. This shows we care and are always working to improve their stay. We got a week-long direct booking from a trusted Guest almost immediately.

Buying items for fun vs. need vs. ROI for your short-term rental can be tough. Here are items I found that check a lot of boxes…

I stayed at an Airbnb for a wedding last weekend and well, it was fine. It was clean, updated, Welcome Book and WiFi displayed nicely, simple décor, white linens etc. But I wasn’t exactly wowed. It was a bit cold and bland really.

Before Airbnb and Real Estate, I worked with small businesses and Fortune 500 companies on branding and social media marketing. I will tell you this…

You've heard the saying — if you want something, ask for it! Don’t beat around the bush. Get right to it. If you would like a 5-star review, ask for EXACTLY that. Here’s how…

Did you notice last month there was an Airbnb glitch that caused a ton of reviews to disappear?!

It’s so important to protect your assets by leveraging Airbnb, VRBO etc. as TOOLS but not your only lifeline. If something happened and these platforms got too expensive, went under, set restrictions etc. what would happen to your business?

Pay attention to the NEWS but don’t get hung up on the STR chatter. It’s important to pay attention to the news and do your own homework. Just like fake news and media hype, you can’t believe everything you hear. You’ll hear people compare Short Term Rentals with Hotels. We are functionally different.